Localizing an IoT Home Gardening Kit for the Japanese Market

A China-born entrepreneur in Tokyo, previously focused on B2B IoT agriculture solutions, sought to launch a new B2C product: a home gardening kit for Japanese consumers. While both the founder and his team were fluent in Japanese, they faced a common challenge for international businesses entering Japan — they were unsure what Japanese consumers truly needed, what keywords they searched for, and how to craft compelling messages in culturally resonant Japanese.

That’s when they turned to us for support.
We conducted detailed market and keyword research targeting the home gardening and indoor plant segments. Our surveys and analysis revealed that many users were searching for beginner-friendly and stylish products using terms such as “easy home gardening kit,” “stylish indoor planting,” and “mini tomato grow set.”

Based on these findings, we shifted the product messaging to highlight emotional value, such as “Enjoy the joy of harvesting at home” and “A stylish addition to your kitchen.” We also redesigned the landing page to reflect these themes.
Within three months of the relaunch, organic search traffic grew 2.5×, and the site ranked on the first page of Google for high-intent keywords like “recommended home gardening kits.” As a result, the brand began attracting a steady stream of qualified leads.

Results:
• Duration: 3 months
• Total conversions: 20
• Organic traffic: 2.5× increase
• Google SEO: First-page ranking for “home gardening kit recommended”