COMPANY

I’m Yurika Hiyama, founder and CEO of FinMark Edge Inc., and a certified SME management consultant based in Japan. Before founding this company, I spent over 20 years at the Tokyo office of The Walt Disney Company, specializing in local marketing, digital content strategy, and licensing. This global experience taught me the power of storytelling, brand trust, and market adaptation — skills I now bring to support businesses like yours in Japan.

Since launching my consulting work in 2021, I’ve had the privilege of working with many incredible small and mid-sized businesses. Time and again, I encountered a painful truth:
Great products and services often go unnoticed — not due to quality, but because the message isn’t reaching the right audience.
Many companies also struggle to access the right subsidies or loans due to poor documentation or a lack of know-how.

This is where FinMark Edge comes in.
We don’t just give advice — we get things done.
Where government support agencies might offer guidance but stop short of implementation, we roll up our sleeves and help you execute — with clarity, precision, and empathy.

FinMark Edge was created to be a practical, results-oriented partner, offering on-demand marketing support, financial advisory, and clear strategy — all tailored for entrepreneurs and foreign companies expanding into Japan.

Our mission is simple:
Empower you to focus on your strengths — while we take care of the rest.
Let’s build your business in Japan, together.