Marketing On Demand
— Your Fractional CMO in Japan
Launch and grow your business in Japan — with local expertise,
global standards, and zero guesswork.
Marketing in Japan — Without the Overhead
Hiring a full-time marketing executive in Japan is costly.
Doing it without local knowledge is risky. That’s where we come in.
At FinMark Edge,
we serve as your Fractional CMO
— delivering Japan-ready strategy
and execution.
OUR APPROACH
Strategy Design ＆ Execution
We don’t just write PowerPoints — we help you execute. From competitive research to actionable planning, we’ll guide you through every step.
- Market research & competitor analysis
- Persona development & customer journey mapping
- Goal setting & KPI design
- Tactical short- and long-term plans
Full Execution Support
Once your strategy is defined, we help implement and optimize — using proven local tools and channels.
- Hands-on campaign setup and coordination
- Coordination with Japanese creative teams and agencies
- Ongoing support to drive real business outcomes
WHAT WE OFFER
Japan-Optimized SEO/MEO
Climbing Google rankings in Japan takes more than translating content. We handle technical, on-page, off-page, and local SEO (MEO) in native Japanese.
- Keyword research and content localization
- Structured data & link building with Japanese directories
- Google Business Profile optimization for foot traffic
Search and Shopping Ads on Google (in Japanese)
Japan’s consumer behavior is unique. We design campaigns in Japanese, optimized for performance.
- Keyword planning & bid strategy
- Ad copywriting (in native-level Japanese)
- Performance tracking & continuous optimization
High-Converting Website Copywriting
We don’t just translate — we persuade. We create copy that converts, customized for Japanese users.
- Attention-grabbing headlines and CTAs
- Page-by-page messaging aligned with cultural expectations
- UX-friendly, SEO-optimized content
Japan-Specific Platform Strategy
Japan has powerful platforms that don’t exist — or operate very differently — outside the country. We help you tap into these local giants.
- LINE Official Account setup & campaign planning
- Yahoo! Japan Ads strategy (Display, Search, Shopping)
- Rakuten marketplace optimization & store management
Website ＆ EC Site Overhaul/ New Development
We connect you with Japan-based developers to revamp your site for Japanese users.
- UI/UX overhaul based on local trends
- Responsive design for Japanese mobile habits
- EC site integration (e.g., BASE, Shopify Japan)
Video Production for Japan (YouTube, TikTok, Instagram)
We partner with professional creators to produce videos that resonate with Japanese audiences.
- Visual storytelling tailored for local platforms
- SEO-optimized metadata and descriptions
- Mobile-first design for TikTok-style virality
Social Media Strategy for Japan
We build a social presence that actually engages Japanese users.
- Localized content calendar creation
- Platform-specific best practices (Facebook, Instagram、X)
- Performance reporting and optimization
SFA / CRM Implementation for Sales Growth
We help you select and set up Japan-ready CRM/SFA systems for deeper customer engagement and pipeline management.
- Needs analysis based on business stage
- Tool comparison and onboarding support
- Workflow design and user training
Specialized Support: Character Licensing in Japan
With 20+ years at Disney, we provide strategic support for global IPs entering Japan’s character market. From licensing to localization, we help you navigate Japan’s unique business landscape.
Available for ad-hoc consulting.
- Licensing strategy and partner outreach
- Brand protection and governance setup
- Contract negotiation and royalty planning
- Guidance on common Japanese licensing models
OUR PROVEN PROCESS
Initial Consultation
Free discovery call to understand your goals, challenges, and business context in Japan.
Strategy Design
We define your unique positioning, identify competitors, and outline your success roadmap.
Execution
Campaign setup and roll-out, fully managed in both English and Japanese.
Performance Reporting
Clear metrics, visual dashboards, and actionable insights.
Continuous Support
We grow with you. As your needs evolve, so does our engagement model.
WHY CHOOSE A FRACTIONAL CMO?
Cost-effective marketing
without the overhead
Avoid wasting money on misaligned channels
Skip the learning curve with
local guidance
Pay only when you need support — no full-time commitment
READY TO TAKE ACTION IN JAPAN?
Start with a free strategy session.
Let’s build your presence in Japan
— without the cultural missteps or guesswork.