FAQ

What makes a Fractional CMO different from a traditional marketing agency?

A Fractional CMO provides not only strategic advice but also hands-on execution — with no upselling, no vendor bias, and no bloated retainers. Unlike agencies that focus on deliverables, we focus on your outcomes, acting as an integrated part of your team.

I don’t speak Japanese. Can your team still help me market effectively in Japan?

Yes. That’s exactly why we exist. Our team localizes your message, sets up campaigns in Japanese, and works directly with local creatives and platforms — so you can focus on growing your business, without worrying about language or cultural gaps.

Can you help us access Japanese government subsidies?

Absolutely. We specialize in helping international entrepreneurs unlock Japan’s business subsidies — from finding the right program to completing Japanese-language applications and post-approval compliance. We collaborate with certified professionals to ensure success.

How flexible is your service model? Do I need to commit to a long-term contract?

No long-term contracts are required. Our services are fully on-demand — you pay only when you need support. We often start with a short project or campaign, and more than 85% of our clients choose to continue based on the results.

What industries do you typically work with?

We have supported a diverse range of industries, including professional services, manufacturing, e-commerce, education, and tourism, i.e., both BtoB and BtoC. Regardless of the industry, our strength lies in tailoring marketing and operational strategies that reflect the unique regulatory, cultural, and consumer landscape of the Japanese market.

What makes you qualified to support international companies entering the Japanese market?

Our founder brings over 20 years of experience at The Walt Disney Company, where she led localization and marketing efforts for international brands entering Japan.

In addition, we have an extensive track record of hands-on marketing support for small and medium-sized enterprises (SMEs) — including manufacturers, healthcare providers, and e-commerce businesses. From SEO and digital advertising to CRM and subsidy-backed growth strategies, we’ve helped local businesses clarify their positioning, capture demand, and scale sustainably.

This dual perspective — deep experience with global brand localization and a strong record of delivering results for domestic SMEs — uniquely positions us to help international companies succeed in Japan. We understand how Japanese businesses operate, what consumers value, and how to effectively compete in a market where cultural nuance and trust matter.