Successful SEO for a Japanese Manufacturer

A metal processing company with 15 employees in Sagamihara, Kanagawa, was facing uncertainty due to declining orders from a key client. Our research revealed a heavy reliance on a limited number of long-term partners, and that their advanced technical capabilities were not well-known among potential new customers.

Despite having strong competencies in high-precision aluminum machining and small-lot prototyping, these strengths were not effectively communicated on their outdated, non-mobile-friendly website, which also performed poorly in search rankings.

With the help of government subsidies, we led a complete website overhaul. The new site highlighted their machining capabilities, equipment, and portfolio through photos and clear technical descriptions. We also implemented targeted SEO using industry-specific keywords such as “aluminum machining,” “prototype metal parts small lot,” and “precision parts Kanagawa.”

To support lead generation, we added a technical inquiry form and helped establish internal response protocols. As a result, the company began receiving inquiries from outside their local area — including clients who would have never found them offline.